First I was impressed that Ribs can do such a convincing imitation of Samuel L. Jackson.
Then I figured out that it really was Samuel L. Jackson. I became was frightened that he was upset about my recent SoaP diatribe and was about to administer over the phone a Mr. T-style fool-pitying.
Then I realized that it was merely a very clever, personalized recording. Listen to it here. (MP3, 488k)
Anyway, regardless of what else I have to say about the movie, I'm impressed and amused by its marketing campaign. You can freak your friends out too by visiting this site.
I might send one to my boss tomorrow at work. I might get into trouble for it.